Community service

Spotlight on Community Service: Convenience Retailers and Suppliers Aid in Tornado Relief Efforts

NATIONAL REPORT – After a series of tornadoes ripped through several Midwestern and Southern states – namely Arkansas, Illinois, Indiana, Kentucky, Missouri and Tennessee – early last month, retailers and convenience store suppliers have rallied around disaster relief efforts.

Here, we highlight these philanthropic efforts:

Casey’s General Stores Inc.

The Iowa-based convenience store operator collected donations for the American Red Cross Disaster Relief at the registry via a sweepstakes campaign at all of its stores in those six states through Dec. 31. He has also donated $10,000 to the American Red Cross and is sending a truckload of water to affected areas.

“The devastation, community uprooting and lives lost from last weekend’s tornadoes and storms are overwhelming and will require an enormous recovery effort. We have team members and neighbors in these areas in need, and we’ve worked hard to support them,” said Casey President and CEO Darren Rebelez. “Casey’s is donating $10,000 and guests can complete their purchase at our stores in these six states to support American Red Cross disaster relief. When you shop at Casey’s, you can help our neighbors recover from disaster.

Casey’s operates more than 2,300 convenience stores. It is the third-largest convenience store retailer and the fifth-largest pizza chain in the United States.

Hy-Vee Inc.

The supermarket and small-format operator sent 37 volunteer employees to Kentucky and Tennessee to help with recovery efforts. Hy-Vee also sent 10 tractor-trailers filled with snacks and water, six disaster recovery vans and three SUVs, as well as a command center. Once they arrived in Mayfield, Kentucky, the volunteers coordinated with local emergency operations centers and nonprofits to distribute snacks and water.


PepsiCo and its philanthropic arm, the PepsiCo Foundation, have committed $300,000 and food and water donations to provide holistic disaster relief support in partnership with The Salvation Army and Team Rubicon.

Assistance to data subjects includes:

  • $150,000 to PepsiCo’s Salvation Army and the PepsiCo Foundation to provide immediate nutritional relief, including 75,000 meals through PepsiCo’s Food for Good program and supplemental grants.
  • $150,000 to Team Rubicon of PepsiCo, the PepsiCo Foundation and Quaker to provide emergency disaster relief, such as clearing debris and rebuilding services in the most vulnerable communities.

Additionally, PepsiCo’s Frito-Lay brand will donate five pallets of its products to the Salvation Army in Kentucky and 10 pallets of its products to the American Red Cross and Kentucky Emergency Management Services, who support first responders leading recovery efforts in the most difficult times. hit the regions of the state. G&J Pepsi-Cola Bottlers Inc. also donated 2,640 cases of Aquafina water for distribution throughout Kentucky.

“The horrific loss of life and damage affecting so many families across the Midwest and Southern United States is truly heartbreaking. We are committed to providing immediate relief to those affected by this horrific series of tornadoes to help them start rebuilding their lives,” said Jon Banner, executive vice president, global communications and chairman of the PepsiCo Foundation. “That’s why we’re working with our dedicated partners, The Salvation Army and Team Rubicon, and also mobilizing our own Operation Food for Good – to deliver meals and emergency relief. These communities need our support as they weather the immediate impacts of the storm and recover from its wake.”

The PepsiCo Foundation will also match employee donations to organizations that provide essential relief to affected communities, including Team Rubicon, the American Red Cross and the Salvation Army. Additionally, the PepsiCo Foundation activated PEPhelp, an employee-to-employee program to support PepsiCo employees affected by natural disasters with financial assistance. A local team of employees has also created an “Amazon Wish List” and GoFundMe site for those affected in FEMA-reported counties and select localities.

“Our communities and our employees are at the heart of our business, and this disaster has truly impacted us all,” said Derek Lewis, president of PepsiCo Beverages North America’s Southern Division. “While we are grateful that our employees are safe, there is still a lot of work to be done to rebuild our communities and the spirit of our people. Working alongside The Salvation Army and Team Rubicon allows us to provide emergency on-the-ground assistance and essential resources, such as food and water.At PepsiCo, we know we are stronger together and we want to do everything we can to help support the path of the recovery.

The PepsiCo Foundation has a long history of community relief efforts and is a member of the American Red Cross’ Annual Disaster Giving Program (ADGP), granting at least $500,000 annually to ensure the Cross -Red can pre-position supplies, secure shelters, maintain vehicles, train volunteers, and prepare for future disasters.

Tri Star Energy

Tri Star Energy, the parent company of Twice Daily and White Bison Coffee, is strengthening its existing partnership with the American Red Cross to help those in need in Kentucky after the tornadoes hit. The company donated $5,000 to relief efforts and the team raised additional funds through a holiday fundraiser through the end of 2021.

Additionally, Tri Star is delivering cases of water as needs continue to grow and provided $1,000 in gift cards to a connected employee in Dawson Springs, Ky., to personally distribute. .

Tri Star Energy is based in Nashville, Tennessee.


Thorntons contributed $20,000 to the company’s in-store fundraising initiative launched early last month to support tornado recovery efforts. The company selected the Team Western Kentucky Tornado Relief Fund as the recipient of this donation to help Kentuckians who were impacted by tornadoes and the severe weather system during the night of Dec. 10.

“We are proud to call Kentucky our home state and to support Governor Andy Beshear in his on-the-ground relief efforts to help Kentuckianas in need,” said Debi Boffa, president of Thorntons. “Our hearts go out to all who continue to deal with devastation and loss. We have chosen to direct these funds towards relief efforts in Kentucky, where the need is greatest, and we sincerely hope these funds will make a meaningful and meaningful difference.”

The convenience store operator continued to donate 10 cents, up to $100,000 in total, from the purchase of every cup of coffee, tea, fountain soda or FizzFreez of any size through Christmas Day (December 25) to support tornado recovery efforts.

Thorntons, part of the bp portfolio, operates more than 200 convenience stores in six states: Kentucky, Illinois, Indiana, Ohio, Tennessee and Florida.