Community program

Mother’s Day Classic and Sport Australia team up to launch free community program ‘MDC Move’

Australia’s largest fun run and walk for breast cancer research – the Mother’s Day Classic – held each year on Mother’s Day in up to 100 locations across Australia – celebrates sound 25and birthday on sunday 8and In May 2022 and this year, the Mother’s Day Classic and Sport Australia are teaming up to launch a free community program called ‘MDC Move’.

Recognizing the difficulties often encountered in finding the time and motivation to move, this free program is available to all Australians to help make things happen and make you a ‘Mover’.

The Move with MDC program will be seamlessly integrated into the broader Mother’s Day communication journey, creating fun and engaging content to:

  • help participants be more physically active;
  • increase participants’ motivation, opportunity and ability to be active; and
  • encourage participants to be more active in the future.

This new “Move with MDC” campaign focuses on Australian women and girls, who experience barriers consistently identified through extensive research, including:

  • lack of motivation, enjoyment or interest in sport/physical activity;
  • lack of perceived ability and confidence;
  • cost, ill health or injury
  • lack of time or access to opportunities to be active.

The Mother’s Day Classic, founded by Women in Super, has seen the participation of nearly 1.5 million Australians over the past 24 years with this year’s event aiming to unite tens of thousands to celebrate and honor those affected by breast cancer and raise vital funds for research. There will be up to 70 event locations across the country where supporters can walk, run or jog for the cause on Mother’s Day.

Zara Lawless, Managing Director of Mother’s Day, says: “The MDC community should be very proud of this milestone that marks 25 years of impact.

“The MDC has gone from literally a walk in the park to an iconic event on the Australian calendar. Since it all started in 1998, the Mother’s Day Classic Foundation has donated nearly $40 million to the National Breast Cancer Foundation (NBCF) to fund vital breast cancer research.

Lawless adds “The Mother’s Day Classic Foundation is delighted to partner with Sport Australia to run a free six-week communications campaign focused on increasing physical activity for Australian women and girls as they prepare for the iconic Mother’s Day Classic.”

After two challenging years, the Mother’s Day Classic is ready to deliver a fun, safe and inspiring event experience. To ensure the safety of attendees and volunteers, MDC is implementing COVIDSafe measures and will be guided by vaccination requirements and health and safety guidelines as determined by each state’s government authority.

This year in Melbourne, Sydney, Brisbane, Canberra, Perth, Adelaide, Gold Coast, Darwin, Hobart, Geelong and Western Sydney, attendees will experience the true magic of traditional MDC events. There will be the buzz of the event village, live entertainment, music and food stalls to enjoy throughout the morning.

If you prefer to stay local, you have the option of walking or running at one of the many local events taking place across Australia on Mother’s Day.

Or, if you can’t join your community on Mother’s Day, you can customize an event day to create your own MDC experience by joining on a different day or time.

Participants who register in one of the major cities or who choose to customize their own day and time will all receive a race pack including a 25th anniversary scarf, bib and tribute card, as well as a medallion memorial. There will be an online fundraising dashboard and fitness tracker for attendees to use and those who register before 7and March will receive personalized MDC bibs to wear on the day of the event.

Participants who stay behind will receive a commemorative medallion at the finish line, have access to downloadable bibs and tribute cards, as well as access to the online fundraising dashboard and event tracking. physical condition.

Proceeds go to the National Breast Cancer Foundation for breast cancer research to improve outcomes for those affected by breast cancer. The Mother’s Day Classic Foundation supports NBCF’s goal of zero breast cancer deaths by 2030. Much work remains to be done to ensure women can live breast cancer free in the future .

Breast cancer is the most commonly diagnosed cancer in Australia and sadly eight Australians die from it every day. 55 Australians are diagnosed with breast cancer every day. Over the 24-year history of the Mother’s Day Classic, nearly $40 million has been donated to fund groundbreaking breast cancer research.

Get active for breast cancer research and register online for the 2022 Mother’s Day Classic at mothersdayclassic.com.au.

Top Image: Classic Mother’s Day kicks into action; Image above: Classic Mother’s Day celebrations

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