LAFC and PepsiCo Beverages North America today officially launched the ‘scarves for good community giving program with the unveiling of the LAFC and Pepsi Scarf Sculpture at Pepsi Plaza at Banc of California Stadium.
“The Scarves Up For Good community program reflects the kind of collaboration between our club, our partners and the community that has always been our goal,” said LAFC Co-President and Chief Commercial Officer Larry Freedman. “We are grateful to have a dedicated Golden Boot Club partner like Pepsi who fully embraces our pillar of being a force for good in Los Angeles, and we are so excited to see the positive impact that the Scarves Up For program Good will have in the years to come.
All visitors to Banc of California Stadium can help raise funds for the program by sharing a photo in front of the new LAFC and Pepsi Scarf Sculpture located at Pepsi Plaza using #ScarvesUpForGood and posting on Facebook, Instagram or Twitter. For each post with the hashtag, Pepsi pledges $1 to the LAFC Foundation (up to $25,000), with the intention of helping build the Mo Fascio Memorial Futsal Court in South Los Angeles , a project run by the 3252 Union of Independent Supporters.
The 35-foot-long LAFC and Pepsi Scarf sculpture pays homage to the Club Scarves pre-match tradition where supporters proudly hold their scarves in the air to rally the home team. The sculpture serves as a symbolic expression of the Club’s and Pepsi’s commitment to the Los Angeles community.
“The Pepsi Plaza and new scarf sculpture aim to go above and beyond to celebrate LAFC fans and a beloved tradition of game time, while giving back to the community beyond the stadium. We hope fans will join us in sharing the love on social media to support Mo Fascio Memorial Futsal Court and the 3252 Independent Supporters Union with Scarves Up For Good,” said Claudia Calderon, Vice President of Marketing, western division of PepsiCo Beverages North America.