New LAFC and Pepsi Scarf sculpture unveiled to celebrate fan traditions and represent community involvement at Pepsi Plaza at Banc of California Stadium
LOS ANGELES, April 6, 2022 /PRNewswire/ — The Los Angeles Football Club (LAFC) and PepsiCo Beverages North America today officially launched the ‘scarves for good community giving program with the unveiling of the LAFC and Pepsi Scarf Sculpture at Pepsi Plaza at Banc of California Stadium.
“The Scarves Up For Good community program reflects the kind of collaboration between our club, our partners and the community that has always been our goal,” said Larry Freeman, co-president and chief commercial officer of LAFC. “We are grateful to have a dedicated Golden Boot Club partner like Pepsi who fully embraces our pillar of being a force for good in Los Angelesand we are excited to see the positive impact the Scarves Up For Good program will have in the years to come.”
All visitors to Banc of California Stadium can help raise funds for the program by sharing a photo in front of the new LAFC and Pepsi Scarf Sculpture located at Pepsi Plaza using #ScarvesUpForGood and posting on Facebook, Instagram or Twitter. For each publication with the hashtag, Pepsi undertakes to $1 to be donated to the LAFC Foundation (up to $25,000), with the intention of helping to build the Mo Fascio Memorial Futsal Field in South Los Angelesa project led by the 3252 Independent Supporters Union.
The 35-foot-long LAFC and Pepsi Scarf sculpture pays homage to the Club Scarves pre-match tradition where supporters proudly hold their scarves in the air to rally the home side. The sculpture serves as a symbolic expression of the Club’s and Pepsi’s commitment to the Los Angeles community.
“The Pepsi Plaza and new scarf sculpture aim to go above and beyond to celebrate LAFC fans and a beloved tradition of game time, while giving back to the community beyond the stadium. We hope fans will join us in sharing the love on social media to support the Mo Fascio Memorial Futsal Court and the 3252 Independent Supporters Union with Scarves Up For Good,” said Claudia CalderonVice President of Marketing, Western Division for PepsiCo Beverages North America.
LAFC Midfielder lative blessing kicked off the campaign with the first #ScarvesUpForGood photo on his Instagram (@latifblessing).
Sculpture is the centerpiece of the new Pepsi Plaza. Located at the northwest corner of Banc of California Stadium, the outdoor-friendly plaza is one of the main hubs of activity on game days, providing fans with a gathering point for pre-game activities and welcoming fans into the stadium with access to the Northwest Toyota Gate. and the entrance to the Grand Lobby, as well as LAFC HQ, the Club’s team store.
Fans can participate in the Scarves Up For Good community program on social media now via October 9, 2022.
About the Los Angeles Football Club (LAFC)
The Los Angeles Football Club (LAFC) is the newest MLS football club serving the biggest Los Angeles region. Winners of the 2019 MLS Supporter’s Shield, LAFC is dedicated to building a world-class football club that represents the diversity of Los Angeles and is committed to providing an unparalleled fan experience. LAFC’s ownership group is made up of local leaders and industry innovators with intellectual capital, financial prowess, operational expertise and success in entertainment, sports, technology and media. LAFC is invested in the global game and Los Angelesbuilding and expanding the 22,000-seat Banc of California Stadium and a high-level on-campus training facility State of California in Los Angeles.
PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary portfolio of convenience foods and beverages that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that each generate over $1 billion in estimated annual retail sales.
Leading PepsiCo is our vision to be the global leader in convenient food and beverage by winning with PepsiCo Positive (pep+). pep+ is our end-to-end strategic transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com.
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SOURCE PepsiCo Beverages North America