Community service

Community Service Spotlight: Convenience Store Retailers and Suppliers Help Tornado Relief Efforts

NATIONAL REPORT – After a series of tornadoes that ravaged several Midwestern and Southern states – namely Arkansas, Illinois, Indiana, Kentucky, Missouri and Tennessee – early last month, retailers and convenience store vendors rallied around disaster relief efforts.

Here we highlight these philanthropic efforts:

General Stores Casey’s Inc.

The Iowa-based convenience store operator raised donations for American Red Cross Disaster Relief to the registry through a sweep campaign across all of its stores in those six states through December 31. He also donated $ 10,000 to the American Red Cross and is sending a truck full of water to the affected areas.

“The devastation, the uprooting of the community and the lives lost due to the tornadoes and storms over the past weekend are overwhelming and will require an enormous recovery effort. We have needy team members and neighbors in these areas, and we’ve worked hard to support them, “said Casey President and CEO Darren Rebelez.” Casey’s is donating 10 $ 000 and customers can round up their purchase at our stores in these six states to support American Red Cross disaster relief.When you shop at Casey’s, you can help our neighbors recover from disasters.

Casey’s operates more than 2,300 convenience stores. It is the third largest convenience store retailer and the fifth largest pizza chain in the United States.

Hy-Vee Inc.

The supermarket and small-format operator sent 37 employee volunteers to Kentucky and Tennessee to help with recovery efforts. Hy-Vee also sent 10 semi-trailers filled with snacks and water, six disaster recovery vans and three SUVs, as well as a command center. Once in Mayfield, Ky., The volunteers coordinated with local emergency operations centers and nonprofits to distribute snacks and water.


PepsiCo and its philanthropic arm, the PepsiCo Foundation, have committed $ 300,000 and donated food and water to provide holistic disaster relief support in partnership with The Salvation Army and Team Rubicon.

The care of the people concerned includes:

  • $ 150,000 to the PepsiCo Salvation Army and PepsiCo Foundation to provide immediate nutritional relief, including 75,000 meals under PepsiCo’s Food for Good program and additional grants.
  • $ 150,000 to Team Rubicon of PepsiCo, the PepsiCo Foundation and Quaker to provide emergency disaster relief efforts, such as debris removal and rebuilding services in the most vulnerable communities.

In addition, PepsiCo’s Frito-Lay brand will donate five pallets of its products to The Salvation Army in Kentucky and 10 pallets of its products to the American Red Cross and Kentucky Emergency Management Services, who support first responders in the most difficult recovery efforts. affected areas of the state. G&J Pepsi-Cola Bottlers Inc. also donated 2,640 cases of Aquafina water for distribution throughout Kentucky.

“The loss of life and horrific damage that plagues so many families in the Midwest and Southern United States is truly heartbreaking. We are committed to providing immediate assistance to those affected by this horrific series of tornadoes to help them start rebuilding their lives, ”said Jon Banner, executive vice president, global communications and president of the PepsiCo Foundation. “This is why we are working with our dedicated partners, The Salvation Army and Team Rubicon, and also mobilizing our own Food for Good operation – to deliver meals and emergency relief. These communities need our support as they face the immediate impacts of the storm and recover in its wake. “

The PepsiCo Foundation will also match employee donations to organizations that provide critical assistance to affected communities, including Team Rubicon, the American Red Cross and the Salvation Army. Additionally, the PepsiCo Foundation has activated PEPhelp, an employee-to-employee program to financially support PepsiCo employees affected by natural disasters. A local team of employees also created an “Amazon Wish List” and GoFundMe site for those affected in FEMA-declared counties and some localities.

“Our communities and our people are at the heart of our business, and this disaster has really touched us all,” said Derek Lewis, president of the southern division of PepsiCo Beverages North America. “While we are grateful that our employees are safe, there is still a lot of work to be done to rebuild our communities and the spirit of our people. Working alongside The Salvation Army and Team Rubicon allows us to providing emergency support on the ground and essential resources, such as food and water.At PepsiCo, we know we are stronger together, and we want to do all we can to help support the path of reprise.”

The PepsiCo Foundation has a long history of community relief efforts and is a member of the American Red Cross Annual Disaster Giving Program (ADGP), providing at least $ 500,000 per year to ensure that the Cross -Rouge can pre-position supplies, secure shelters, maintain vehicles, train volunteers and prepare for future disasters.

Tri Star Energy

Tri Star Energy, the parent company of Twice Daily and White Bison Coffee, is strengthening its existing partnership with the American Red Cross to help those in need in Kentucky following the tornadoes. The company donated $ 5,000 to relief efforts, and the team raised additional funds as a fundraiser for the holidays until the end of 2021.

Additionally, Tri Star is delivering cases of water as needs continue to grow and has provided $ 1,000 in gift cards to an employee with ties in Dawson Springs, Ky. For her to distribute. personally.

Tri Star Energy is based in Nashville, Tenn.


Thorntons made a contribution of $ 20,000 as part of the company’s in-store fundraising initiative launched earlier last month to support tornado recovery efforts. The company selected Team Western Kentucky Tornado Relief Fund as the recipient of this donation to help Kentuckians who were affected by tornadoes and the severe weather system on the night of December 10.

“We are proud to call Kentucky our home state and to support Governor Andy Beshear in his relief efforts on the ground to help Kentuckianas in need,” said Debi Boffa, President of Thorntons. “Our hearts go out to all who continue to face devastation and loss. We have chosen to direct these funds towards relief efforts in Kentucky where the need is greatest and we sincerely hope that these funds will go a long way. significant and significant difference. “

The convenience store operator continued to donate 10 cents, up to $ 100,000 in total, towards the purchase of every cup of coffee, tea, fountain soda or FizzFreez of any size until Christmas Day (December 25) for support tornado recovery efforts.

Thorntons, part of the bp portfolio, operates more than 200 convenience stores in six states: Kentucky, Illinois, Indiana, Ohio, Tennessee and Florida.